Article I
The Evolution of Online Advertising and What It Means for Small Businesses
By @theonlineadvertisinginsider
When I started my first small business back in 2009, advertising meant buying a quarter-page in the local Pennysaver or hoping the radio station would mention my shop during the morning drive. I spent money on those ads without knowing if anyone actually saw them. A friend told me about Google AdWords, which felt like a secret weapon at the time. I typed in my keywords, set a budget of fifty dollars, and watched people click through to my site. That was my first real taste o
Continue reading →Read The Evolution of Online Advertising and What It Means for Small Businesses